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3 Secrets for Creating a Successful Newsletter

Creating a successful newsletters, like everything else, has a formula for success. If you don't follow it, your newsletter probably will be just another newsletter that your subscribers will hit the "Delete" button and send it to their mailbox trash. However if you follow the same formula that other highly successful newsletters are using, your subscribers will read your every newsletter issue, love it, and even recommend it to their friends.

So would you like to discover the top 3 secrets of this formula to make your newsletter highly successful?

Then let's get started...


Secret 1 - Give Your Newsletter a Shining Personality
When I compared different highly successful newsletters in different topics, I found a similar very interesting trait in all of them…

Having a personality.

So what does it mean?

It means the author makes his newsletter unique by letting his personality shine through his every word in his newsletter. You see, we are humans and it's a proven fact that people are interested in people. We don't like to read a faceless newsletter who we can't feel a connection with – like a robot has written it.

We want to feel there has been a real person just like ourselves behind the keyboard typing those words. We want to feel we know that person.

How Can You Give a Personal Voice to Your Newsletter?

That's not difficult. Here are some ideas...

Include a section at the beginning of your newsletter called "Editor's Notes". It's where you always get a chance to say "hi" and talk to your subscribers from a more personal level. Here are some other creative names for this section that I've heard...
(For example the editor's name is Mike)

• Greetings from Mike

• Mike's Friendly Corner

• Coffee Break

• Mike's Ramblings

• On The Personal Note

The list can go on and on.

Another good idea is to include your photo in your newsletter. You can just include a small photo of yourself in the Editor's Notes section. (Of course you'll need to have an HTML newsletter to be able to include pictures.)

Also you can talk about some recent things that are happening in your life. For example if it's near Christmas, let your readers know what your plans are for the holidays. In the upcoming weeks before Christmas, tell you readers what you're going to do.

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