I have posted the pros of doing pay per post for cash in part 1. For this part 2, I'm going to talk about the cons of pay per post with a conclusion on whether 'pay pay post' should be use to make money on blog.
Cons
Possibility of Losing Your Google Page Rank (PR)
Google is pretty smart. It can determine whether your blog is publishing paid review often. If Google finds out you are doing it often, then probably it will penalize you by taking away the Google PR you gained. When this happens, it will seriously affect your blog income. Your pay per post orders can drop dramatically as most of the advertisers don’t buy pay post or review on blogs that have no Google Page Rank.
Low Income in Long Run
For the first 6 months, you may experience a nice growth on your pay per post income because of getting more and more paid post orders from different advertisers. If you continue to get a lot of orders, sooner or later most of the advertisers in the marketplaces would have bought a review post from you. When that happens, you will start getting lesser paid post orders and it will keep dropping because there aren't many advertisers left there that haven't order a paid post from you. Thus, turning your income down from one thousands or more to one to two hundreds dollars monthly.
Little or No Returned Visitors
You can work on blog marketing to drive visitors to your blog but you can’t keep these visitors coming back to your blog again. Paid reviews are about introductions or comment on products or services of different advertisers. Most of the visitors will not like to read them. In fact, some visitors annoy when seeing paid posts and will leave the blog immediately. So, you wouldn't be able to build a subscriber base.
The Blog wouldn’t Help You to Gain Popularity
If you turn your blog into a review blog, you may be earning a good income. But, it will not long able to help you gain popularity in the blogosphere. Review posts are generally short and aiming to promote products or services. They offer no interesting and valuable content to the visitors and readers. So, the review blog will no get any attention in the blogosphere. It can’t attract social bookmark from readers and links from other bloggers. Even you occasionally publish some good content on your review blog, still you will not grab any attention in the blogosphere because your blog has been seen as a review blog that wasn’t built to provide interesting content.
Conclusion
Now, you have read the good and bad of making money online with paid reviews, you may ask whether you should do paid review. Well, if you goal is solely to make money online, then why not go for it. You can see it as your online business where the blog is your business tool for generating income and the advertisers are your customers.
However, if you start a blog with the aims to gain authority in the blogosphere, grow blog subscribers and earn a consistent income in the long term, then you definitely need to stay away pay per post that could block your way to becoming a popular and famous bloggers.
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