Skip to main content

3 Secrets for Creating a Successful Newsletter

Creating a successful newsletters, like everything else, has a formula for success. If you don't follow it, your newsletter probably will be just another newsletter that your subscribers will hit the "Delete" button and send it to their mailbox trash. However if you follow the same formula that other highly successful newsletters are using, your subscribers will read your every newsletter issue, love it, and even recommend it to their friends.

So would you like to discover the top 3 secrets of this formula to make your newsletter highly successful?

Then let's get started...


Secret 1 - Give Your Newsletter a Shining Personality
When I compared different highly successful newsletters in different topics, I found a similar very interesting trait in all of them…

Having a personality.

So what does it mean?

It means the author makes his newsletter unique by letting his personality shine through his every word in his newsletter. You see, we are humans and it's a proven fact that people are interested in people. We don't like to read a faceless newsletter who we can't feel a connection with – like a robot has written it.

We want to feel there has been a real person just like ourselves behind the keyboard typing those words. We want to feel we know that person.

How Can You Give a Personal Voice to Your Newsletter?

That's not difficult. Here are some ideas...

Include a section at the beginning of your newsletter called "Editor's Notes". It's where you always get a chance to say "hi" and talk to your subscribers from a more personal level. Here are some other creative names for this section that I've heard...
(For example the editor's name is Mike)

• Greetings from Mike

• Mike's Friendly Corner

• Coffee Break

• Mike's Ramblings

• On The Personal Note

The list can go on and on.

Another good idea is to include your photo in your newsletter. You can just include a small photo of yourself in the Editor's Notes section. (Of course you'll need to have an HTML newsletter to be able to include pictures.)

Also you can talk about some recent things that are happening in your life. For example if it's near Christmas, let your readers know what your plans are for the holidays. In the upcoming weeks before Christmas, tell you readers what you're going to do.

Comments

Post a Comment

Popular posts from this blog

Make More Money on eBay - 10 Tips for Increasing Your eBay Response

So you've got the buyer in front of your auction, and they've read the description. They're must be interested, or they wouldn't be looking… but just how can you push them over that line and make them leave a bid? Read on for some tips. Improve your picture: In all that description writing, you might have missed the vital importance of your item's picture. A picture with bad lighting or an intrusive background looks amateurish and won't make anyone want to buy from you. Add an About Me page: You'll be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates. Use SquareTrade: Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes t...
Post a Comment
Read more

Increase Your eBay Profit Using Social Media Websites

Social marketing and networking are now the favorite marketing strategies of Internet marketers, webmasters and bloggers. They use social media sites to generate a steady stream of traffic, boost sales and develop a brand presence within specific communities which will ultimately increase their online revenue. The social media sites are even helpful for increasing eBay profit. If you have eBay auctions set up selling a variety of products, you can use the social media sites to get more potential buyers to visit your eBay auction listings. The more exposure your eBay auction listings get, the more sales you could possibly generate and the more profit you will earn. The social media sites such as Myspace and Facebook provide features that you can use them specifically to gain attention to your eBay auction listings. Mention in you profile that you are an eBay seller. Include links to your listing pages in your profile. If you do run an eBay store, mention it in your profile as well. This...
Post a Comment
Read more

Advantage of eBay for the Benefit of Your Online Business

e-Bay is often referred to as the biggest marketplace online. Big avenues for profit are open in this website. The best part is that almost all types of products can be sold on eBay and Internet users who are ready to spend will come to this site. Because of this, it is a gold mine for businesses and the potential of creating income is endless as long as you know how to go about it. If you already have an online business that involves selling products, you can leverage on the customer base of eBay. Find eBay users that fall into your target market and you can make much more money out of them through the products of your own online business. The best way to go about this is to generate a list of subscribers through eBay. You can do this by offering a low-priced product on eBay simply to attract the attention of buyers who may also be interested in what your online business has to offer. Just make sure that the product you sell on eBay is related to the ones that your online business off...
Post a Comment
Read more