Social networking has impacted business in a major away, both online and offline. Savvy business owners and internet marketers are finding ways to piggyback off of the popularity of these sites to gain consumer confidence, build brand loyalty and make sales. While social networking provides outstanding opportunities, it is important that marketers not put all of there “eggs in one basket” and that they plan for the end. When the public fascination wanes, which it undoubtedly will, this will likely mean a sudden and dramatic drop in income for some individuals. There will always be a newer, bigger and better website that people will eventually flock to. It is important to plan for this. While it is important to stay current, traditional marketing methods will still prevail. In this article, we will discuss some ways to safeguard your business and income from the inevitable Twitter bust. a. Provide Lasting Value: If you want to benefit from your Twitter followers long after the website ...
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