How to Build Your List Effectively via a Squeeze Page

When it comes to marketing on the Internet to make money, there’s no better way to virtually guarantee your success than by building a loyal, targeted database of optin subscribers.

For most online businesses, you can quickly see a dramatic turn in sales and/or profits - virtually overnight - if big competition happens to settle into your market. It happens everyday… in every niche imaginable.

But once you build a list of “permission based” optin email subscribers… it doesn’t matter how much competition you have in your niche market. You’ve already built a rock solid foundation - a strong customer base eager and willing to hear from you over and over again. You can send email anytime to your loyal list to:

• Promote your own products.
• Promote affiliate products.
• Promote a new service.

One of the way to build your list as quickly and as efficiently as possible is through the use of squeeze pages. So what is squeeze Page? A squeeze page is a webpage created to solicit opt-in email addresses from targeted web visitors. Squeeze pages generally offer freebies such as a free trial, a free download, a free sample or a free subscribtion to entice visitors to opt-in for the offers.

There are “right” ways and there are “wrong” ways to approach an effective, profitable squeeze page design. Here are the top 10 mistakes most Internet marketers make regarding their squeeze pages… and what You must do everytime to guarantee your optin success!

1. Create Urgency/Fear In Your Headline – When writing an effective headline for any squeeze page, it’s imperative you create urgency and/or fear. Remember, a squeeze page is not meant to make a sale… it’s meant to acquire an email address… period! For example:

Urgency:

- As part of this special 48 hour marketing test…

- For the next 10 subscribers only…

Fear:

- If you fail to read this report, you have a 90% chance of never being able to…..

- Statistics have now shown that children can also be seriously effected by…..

2. Provide two optin forms on every page – You’ll increase your chances significantly if you provide two optin forms on your squeeze page. One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.

In case you haven't read part 1 of this article, please click here.

3. Use a “graphical” optin box at the top of the page – This has been shown to increase my squeeze page optin rates by as much as 39%. Naturally, your sales copy will most dramatically affect your percentages… however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall optin rate significantly.

4. NO External Links – This is where many folks fail! Again, this is a squeeze page with one sole purpose – GET THE EMAIL ADDY! Never place external links on your squeeze page. You can sell later. For now… no links! Two options: Leave or subscribe.

5. Never ask for more information than is absolutely necessary in your optin form – I see it time and time again. Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc, etc… Never ask for anything more than name and primary email address. That’s it! That’s all you need. You’ll drastically reduce your subscriber rates once you start asking for anything more from a customer (and frankly you don’t need anything more).

6. Always provide your name and email address at the bottom of your squeeze page – In recent tests I’ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page. For optimum subscribe rates, include this information EVERYTIME! Personalization is a must.

7. Less Is More – Don’t confuse or over-complicate your optin offer. Keep it short, sweet and to the point. Too many times a squeeze page is far too long and confusing. Explain the benefits to your offer and that’s it. LESS IS MORE!

8. Privacy Policy – It’s imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone. Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.

9. Professional Graphics – Never use a cheaply designed e-cover or amateurish looking software box with your optin offer. Nothing turns away more customers than cheap looking cover graphics. As they say… a picture says a thousand words… so make sure those e-covers are eye-popping and captivating! It will definitely pay off in the long term.

10. Test…Test… and Test Again! – You can always increase your subscriber rates… ALWAYS! Until you’re getting every single visitor who lands on your squeeze page to optin to your list there’s always room for improvement! Never stop testing.

So there you have it. Building your optin list of targeted subscribers should be your first and foremost task online.